{"id":3650,"date":"2024-12-16T15:38:00","date_gmt":"2024-12-16T08:38:00","guid":{"rendered":"https:\/\/egcmea.dev\/?p=3650"},"modified":"2025-08-25T15:49:50","modified_gmt":"2025-08-25T08:49:50","slug":"management-and-language-how-to-tell-you","status":"publish","type":"post","link":"https:\/\/egcmea.dev\/en\/publications\/article\/management-and-language-how-to-tell-you","title":{"rendered":"Management and language, how to tell you..."},"content":{"rendered":"
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All<\/span>\u00a0manager\u00a0<\/span>go to\u00a0<\/span>re<\/span>find\u00a0<\/span>one day or another\u00a0<\/span>to speak another language, the language of management<\/span>.\u00a0<\/span>This language,\u00a0<\/span>it<\/span>imagine being spoken by a<\/span>\u00a0contemporary ideal of the benevolent, proactive manager,\u00a0<\/span>inspiring<\/span>.<\/span><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

Whoever<\/span>,\u00a0<\/span>in annual appraisals of its employees<\/span>,<\/span>\u00a0is concerned with \"areas of progress\" and \"areas for improvement\", which\u00a0<\/span>It \"gives meaning\" while \"leaving room for freedom\",\u00a0<\/span>that empowers without micro-managing<\/span><\/p>

What about\u00a0<\/span>this<\/span>\u00a0at\u00a0<\/span>d<\/span>e by<\/span>l<\/span>the\u00a0<\/span>management<\/span>?<\/span>\u00a0What are the attributes<\/span>\u00a0and<\/span>\u00a0visit\u00a0<\/span>traps\u00a0<\/span>language so widely used that he ends up<\/span>\u00a0describe intermediate realities,\u00a0<\/span>comfortable because never false without being totally true either<\/span>\u00a0? How\u00a0<\/span>therefore\u00a0<\/span>redesign<\/span>\u00a0a\u00a0<\/span>managerial language<\/span>\u00a0which, rather than generating uncertainty, makes it possible<\/span>line<\/span>makes it easy<\/span>rait<\/span>\u00a0and\u00a0<\/span>secures<\/span>rait<\/span>\u00a0taking action<\/span>\u00a0?<\/span><\/span>\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The usefulness of managerial globish...\u00a0<\/h3>

\u00a0<\/strong><\/p>

How can we explain the creation and spread of a management language that is as recognizable as it is easily mocked and imitated?<\/span>\u00a0<\/span><\/p>

Initially, it seems to us that the business world is particularly sensitive to productivist promises, translated into concepts (lean, agile, etc.), which cause the word to overheat around a performative vocabulary and a register of general injunction.<\/span>\u00a0<\/span><\/p>

Secondly, management carries with it the fantasy of being able to manage anyone: a good manager is a good manager in the absolute, whatever the people he or she manages. In order for the manager to manage correctly in all circumstances, he or she has to speak more or less the same language, a kind of managerial Esperanto, a miraculous language that would reconcile manager and managed, supply and demand in management. But what works every time in this model is the law of the market. It has to be said that the terms used are selected from a market where, naturally, the majority of words are used.<\/span>\u00a0<\/span><\/p>

The lucky ones in the language competition are often words that :\u00a0<\/span>\u00a0<\/span><\/p><\/div><\/div>