{"id":4621,"date":"2024-02-29T03:05:00","date_gmt":"2024-02-28T20:05:00","guid":{"rendered":"https:\/\/egcmea.dev\/?p=4621"},"modified":"2025-12-03T22:41:11","modified_gmt":"2025-12-03T15:41:11","slug":"indice-dattractivite-du-territoire-2024","status":"publish","type":"post","link":"https:\/\/egcmea.dev\/en\/study\/indice-dattractivite-du-territoire-2024","title":{"rendered":"Indice d\u2019attractivit\u00e9 du territoire 2024 : un Indice en baisse, qui retrouve son niveau de 2017"},"content":{"rendered":"
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Chaque ann\u00e9e,\u00a0les Conseillers du Commerce ext\u00e9rieur de la France<\/strong>\u00a0(CCE) mesurent\u00a0l\u2019attractivit\u00e9 du territoire fran\u00e7ais<\/strong>\u00a0pour les investisseurs \u00e9trangers . De cette \u00e9valuation, r\u00e9alis\u00e9e selon douze crit\u00e8res, ressort une note globale :\u00a0l\u2019Indice d\u2019Attractivit\u00e9 du Territoire (IAT)\u00a0<\/strong>r\u00e9alis\u00e9 en partenariat avec\u00a0Eurogroup Consulting.<\/strong><\/p>

La l\u00e9g\u00e8re baisse de l\u2019Indice global observ\u00e9e l\u2019an dernier se confirme, voire s\u2019acc\u00e9l\u00e8re,\u00a0et la note moyenne retombe pour la premi\u00e8re fois \u00e0 son niveau de 2017.<\/strong><\/p>

Pour cette \u00e9dition 2024,\u00a0pr\u00e8s de 1600 conseillers ont r\u00e9pondu \u00e0 l\u2019enqu\u00eate,\u00a0<\/strong>soit 36% des CCE.<\/p>

\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, l\u2019Indice d\u2019Attractivit\u00e9 du Territoire est en baisse, avec une diminution qui touche presque tous les crit\u00e8res et encore plus fortement celui de la s\u00fbret\u00e9 des personnes<\/h2>

Malgr\u00e9 un soutien affich\u00e9 des r\u00e9pondants aux r\u00e9formes en cours,\u00a0l\u2019image de marque de la France se d\u00e9grade.<\/strong>\u00a0L\u2019ensemble\u00a0des indicateurs sont en baisse,<\/strong>\u00a0\u00e0 l\u2019exception de\u00a0l\u2019approvisionnement \u00e9nerg\u00e9tique et du co\u00fbt de l\u2019\u00e9nergie qui est en hausse (+8,8 points)<\/strong>\u00a0apr\u00e8s une tr\u00e8s forte d\u00e9gradation l\u2019an pass\u00e9, cons\u00e9cutive \u00e0 la crise \u00e9nerg\u00e9tique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019indice global continue sa chute et retrouve son niveau \u00e0 60\/100<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Alors que la s\u00fbret\u00e9 des personnes perd 11,8 points,
l\u2019approvisionnement \u00e9nerg\u00e9tique et co\u00fbt de
l\u2019\u00e9nergie s\u2019am\u00e9liore de 8,8 points<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Les crit\u00e8res traditionnellement faibles mais que les investisseurs consid\u00e8rent comme structurants pour leurs choix, comme la fiscalit\u00e9, la charge administrative et r\u00e9glementaire ou encore la flexibilit\u00e9 du travail et le climat social, connaissent une l\u00e9g\u00e8re am\u00e9lioration sur le temps long.<\/p>

Cette tendance est toutefois contrebalanc\u00e9e en 2024 par la d\u00e9gradation des atouts historiques de l\u2019attractivit\u00e9 de la France : la suret\u00e9 des personnes\u00a0(-11,8 points)<\/strong>, la qualit\u00e9 de vie et l\u2019environnement\u00a0(-5,5 points)<\/strong>, l\u2019environnement culturel\u00a0(-4,5 points)<\/strong>\u00a0affichent ainsi les baisses les plus importantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Le co\u00fbt de l\u2019\u00e9nergie, premier crit\u00e8re pour les investisseurs en 2024<\/em><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Pour la premi\u00e8re fois, les r\u00e9pondants ont \u00e9t\u00e9 invit\u00e9s \u00e0 pr\u00e9ciser quel crit\u00e8re leur parait le plus important pour les choix des investisseurs.\u00a0Celui de l\u2019approvisionnement et du co\u00fbt de l\u2019\u00e9nergie arrive en t\u00eate du classement,<\/strong>\u00a0avec 18 % de r\u00e9ponses, au coude-\u00e0-coude avec la charge administrative et r\u00e9glementaire, cit\u00e9e par 16 % des r\u00e9pondants.<\/p>

La consolidation de la politique \u00e9nerg\u00e9tique et, en particulier, le d\u00e9veloppement des \u00e9nergies renouvelables et l\u2019\u00e9lectrification du parc automobile, recueille 62% d\u2019avis positifs.<\/strong><\/p>

Sans surprise, les CCE restent tr\u00e8s attentifs \u00e0 l\u2019\u00e9volution de la politique fiscale du gouvernement fran\u00e7ais. Les attentes des r\u00e9pondants sont \u00e9galement fortes quant \u00e0\u00a0la mise en \u0153uvre du plan France 2030 en mati\u00e8re de soutien \u00e0 l\u2019innovation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019attractivit\u00e9 de la France vis-\u00e0-vis de ses voisins europ\u00e9ens s\u2019am\u00e9liore<\/h2>

Pour les investisseurs \u00e9trangers,\u00a0la France est un pays plus attractif que l\u2019Italie, la Belgique et, cette ann\u00e9e, les Pays-Bas.<\/strong>\u00a0La balance est en revanche l\u00e9g\u00e8rement favorable \u00e0 l\u2019Allemagne et, pour la premi\u00e8re fois, \u00e0 l\u2019Espagne. Le d\u00e9ficit d\u2019attractivit\u00e9 vis-\u00e0-vis de la premi\u00e8re \u00e9conomie europ\u00e9enne tend n\u00e9anmoins \u00e0 se r\u00e9duire, ce qui s\u2019explique notamment par l\u2019impact sur l\u2019industrie allemande des co\u00fbts de l\u2019\u00e9nergie. L\u2019attractivit\u00e9 relative du Royaume-Uni, en baisse depuis le Brexit, continue \u00e0 chuter.<\/p>

La poursuite de cette dynamique positive de rattrapage du d\u00e9ficit d\u2019attractivit\u00e9 vis-\u00e0-vis de certains pays europ\u00e9ens sera largement d\u00e9termin\u00e9e par\u00a0la poursuite des politiques engag\u00e9es en mati\u00e8re fiscale et de simplification administrative,<\/strong>\u00a0des crit\u00e8res essentiels pour les investisseurs \u00e9trangers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Survey methodology<\/h4>

L\u2019Indice d\u2019Attractivit\u00e9 du Territoire (IAT) est un sondage en ligne, bas\u00e9 sur le volontariat et accessible \u00e0 l\u2019ensemble du r\u00e9seau des Conseillers du Commerce Ext\u00e9rieur, soit environ 4500 CCE, dont pr\u00e8s des deux tiers sont install\u00e9s \u00e0 l\u2019\u00e9tranger dans plus de 150 pays.<\/p><\/div><\/div>

Il leur est demand\u00e9 d\u2019\u00e9valuer la perception qu\u2019ont les investisseurs potentiels de l\u2019attractivit\u00e9 de la France selon douze crit\u00e8res :<\/p><\/div><\/div><\/div><\/div><\/div>

  • charge administrative et r\u00e9glementaire<\/li>
  • fiscalite\u0301<\/li>
  • qualite\u0301 de la main d\u2019\u0153uvre<\/li>
  • cou\u0302t de la main d\u2019\u0153uvre<\/li>
  • flexibilite\u0301 du travail et climat social<\/li>
  • se\u0301curite\u0301 juridique<\/li>
  • approvisionnement e\u0301nerge\u0301tique et cou\u0302t de l\u2019e\u0301nergie<\/li>
  • qualite\u0301 des infrastructures<\/li>
  • capacite\u0301s d\u2019innovation et de recherche<\/li><\/ul><\/div><\/div><\/div><\/div>
    • qualite\u0301 de vie et environnement<\/li>
    • su\u0302rete\u0301 des personnes<\/li>
    • environnement culturel<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Chaque ann\u00e9e, les Conseillers du Commerce ext\u00e9rieur de la France (CCE) mesurent l\u2019attractivit\u00e9 du territoire fran\u00e7ais pour les investisseurs \u00e9trangers . De cette \u00e9valuation, r\u00e9alis\u00e9e selon douze crit\u00e8res, ressort une note globale : l\u2019Indice d\u2019Attractivit\u00e9 du Territoire (IAT) r\u00e9alis\u00e9 en partenariat avec Eurogroup Consulting.<\/p>\n

      La l\u00e9g\u00e8re baisse de l\u2019Indice global observ\u00e9e l\u2019an dernier se confirme, voire s\u2019acc\u00e9l\u00e8re, et la note moyenne retombe pour la premi\u00e8re fois \u00e0 son niveau de 2017.<\/p>","protected":false},"author":1,"featured_media":7581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"\nIndice d'attractivit\u00e9 du territoire 2024<\/title>\n<meta name=\"description\" content=\"Pour cette \u00e9dition 2024, pr\u00e8s de 1600 conseillers ont r\u00e9pondu \u00e0 l'Indice d'attractivit\u00e9 du territoire soit 36% des CCE.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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