{"id":5462,"date":"2020-02-06T02:28:00","date_gmt":"2020-02-05T19:28:00","guid":{"rendered":"https:\/\/egcmea.dev\/?p=5462"},"modified":"2025-09-09T02:41:21","modified_gmt":"2025-09-08T19:41:21","slug":"the-new-deal-in-customer-relations-at-lia","status":"publish","type":"post","link":"https:\/\/egcmea.dev\/en\/article\/the-new-deal-in-customer-relations-at-lia","title":{"rendered":"The new deal for customer relations in the age of AI"},"content":{"rendered":"
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What if, tomorrow, added value in customer relations lay not (or not only) in the development of Artificial Intelligence, but rather in the ability to develop Human Intelligence? What if \"added warmth\" were the new \"added value\" for companies?<\/strong><\/p>

Eurogroup Consulting, in partnership with the Institut National de la Relation Client (INRC), publishes\u00a0Feel more to engage more, the new deal in customer relations in the age of artificial intelligence<\/em>. The innovative format of this study enables us to launch a reflection around the transformations induced by AI within Customer Relations.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Transformation of customer relations, now a decisive factor in the purchasing act<\/h2>

Customer relations are made up of interactions that have become increasingly numerous and complex. At the same time, customers, boosted by the excellence of customer experience champions such as Amazon or Nespresso, are becoming increasingly demanding. They seek to experience positive emotions, whatever the mode or channel of communication. Customer relations are therefore becoming a strategic issue for companies. They prefer to build customer loyalty rather than prospect for new customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A transformation of Customer Relations professions, boosted by AI<\/h2>

AI implies a strong mobilization of the various players within the company: general management, business teams, IS teams.... It is revolutionizing operating modes, interactions and customer relations processes. This concerns all levels of the organization. Indeed, the need for cross-functional teams between business and digital is rapidly becoming apparent, as we move from a relationship of service providers to one of partners. New processes are emerging, requiring the development of new decision-making processes. In particular, they raise questions about security, ethics and skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\"Beyond putting the customer back at the heart, our conviction is that we need to put emotion back at the heart of organizations, sectors and regions.<\/h4>\n

Fran\u00e7ois Pouzeratte, Partner Eurogroup Consulting<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Transforming skills to boost business performance<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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AI solutions take charge of certain cognitive aspects. As a result, they are revolutionizing the way tasks are carried out, simplifying, facilitating and lightening the load of human work... In addition, human tasks are also likely to be enriched. Human capital is becoming the major competitive advantage for companies: performance will no longer be measured by added value, but by added heat!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Et si, demain, la valeur ajout\u00e9e dans la relation client r\u00e9sidait non pas (ou pas seulement) dans le d\u00e9veloppement de l\u2019Intelligence Artificielle mais plut\u00f4t dans la capacit\u00e9 \u00e0 d\u00e9velopper l\u2019Intelligence Humaine ? Et si la \u00ab chaleur ajout\u00e9e \u00bb \u00e9tait la nouvelle \u00ab valeur ajout\u00e9e \u00bb des entreprises ?<\/p>\n

Eurogroup Consulting, en partenariat avec l\u2019Institut National de la Relation Client (INRC), publie Ressentir plus pour (s\u2019)engager plus, le new deal de la Relation Client \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle. Le format innovant de cette \u00e9tude permet de lancer une r\u00e9flexion autour des transformations induites par l\u2019IA au sein de la Relation Client.<\/p>","protected":false},"author":1,"featured_media":5465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-5462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"\nLe new deal de la relation client \u00e0 l\u2019\u00e8re de l\u2019IA - Eurogroup Consulting<\/title>\n<meta name=\"description\" content=\"Eurogroup Consulting, en partenariat avec l\u2019Institut National de la Relation Client (INRC), publie Ressentir plus pour (s\u2019)engager plus, le new deal de la Relation Client \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le new deal de la relation client \u00e0 l\u2019\u00e8re de l\u2019IA - 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