Eurogroup Consulting in collaboration with the ESCP Europe MBA students conducted a study on the “Future of the car subscription market”. This report offers a comprehensive analysis of how to enhance the profitability, and the anticipated evolutions in the next five years of car subscription models. It explores the root causes that led to the creation and development of these offers, as well as an overview of the global market, key global trends, customer insights, and recommendations for optimization and improved profitability.